What is social media marketing? What are the characteristics of social media marketing? What is the role of social media marketing?
It cannot be denied that the rapid development of the internet along with the constant innovation of the technology platform has contributed to bringing the whole world to the digital age. Businesses no longer underestimate the role of Digital Marketing in reaching target customers as well as branding for products and businesses. In 2012, the birth and strong development of social networking sites such as Facebook, MySpace, Pinterest…with outstanding features, attracted millions of people of different ages and geographical areas to participate, This has created an extremely favorable environment for businesses to carry out social media marketing and maintain until now.
So, What is Social Media Marketing?
Social networks are understood as web sites in which web-based services enable individuals to build a public or semi-public information site, to link to a list of other users, who share connection sharing, and more broadly, the expansion of links with other individuals on your current or friend list. The nature and naming conventions of these links vary from site to site.
Marketing communication, also known as marketing communication, marketing communication activities give customers access to products, distribution systems or prices easily through advertising and propaganda programs. or direct sales. Help your products and brands gain a foothold in the minds of customers. Through marketing communication activities, businesses can make customers know about their products, how are the prices, what is the product name, etc. or exactly, create awareness and distinction and even love.
Social media marketing is the use of social media platforms to connect with customers to build brands, increase sales, and drive website traffic. The main social media platforms (for now) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. More specifically, social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote a business.
Maybe you don't know: The Best Social Media Sites for Marketing (and Most Popular) – Social media Marketing Websites
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