What is Linkedin Ads. Why should you advertise Linkedin?
Before learning about Linkedin advertising forms, let's take a look at the basic information about this social network and why businesses should use Linkedin advertising.
Linkedin is a large and reputable social network widely used in the world in general and in Vietnam in particular. Although Linkedin is also a place for the user community to use to update news or post personal status and interact with friends ... but at the present time Linkedin is different from Facebook in terms of user audience or in other words. LinkedIn user community.
Linkedin's target audience is somewhat more mature and mature than Facebook, so in addition to updating quality information both at home and abroad as individuals, more and more businesses consider Linkedin as a place of recruitment. quality personnel and is the place to build the ideal profile of the candidates.
Like some other social networking platforms, Linkedin provides advertisers / businesses with a separate ad manager with many different forms of advertising depending on the marketing purposes of each business. Here are 73 forms of Linkedin advertising that advertisers should know to be able to apply in accordance with the marketing purposes of each project.
3 forms of LinkedIn advertising you should know in 2022
Advertising to increase brand awareness – Brand awareness
Businesses should choose the brand awareness advertising objective with the desire to help convey information around the business to potential users such as information about products / services or information about events that will take place… Yes As the name suggests, advertising with the aim of increasing brand awareness on Linkedin focuses on helping to increase the coverage of the corporate brand image to the target audience according to criteria such as demographics (age, gender, etc.) , region, etc.), according to preferences or internet access behavior…
If the business has a marketing goal of increasing online/offline sales or attracting users to leave registration information, then Brand awareness is not the main form of advertising but only stops at the level of support for other forms of advertising. other forms of advertising that directly target the marketing objectives of the project. Therefore, when allocating execution time and budget, advertisers should clearly understand marketing goals, collect market data, industry data as well as online behavior of the target audience... to have an allocation orientation.
=> Read More: How to Advertise on LinkedIn (In 7 Simple Steps)
Advertising increases website visits – Website visits
If the business has a beautiful website or landing page in terms of interface appearance, quality of content as well as user experience and wishes to have more people access the above website through the Linkedin platform, then the You can choose to provide good content on the Linkedin page with a link to the website or choose the form of advertising website visits that Linkedin provides.
Linkedin advertising with the goal of increasing the number of users accessing the website or the event created on Linkedin is a form of advertising in which the created campaigns will be prioritized by the system to be distributed to potential audiences. most likely to click ads and navigate to the landing page.
Unlike brand awareness advertising, Linkedin advertising with the goal of website visits will support businesses to increase the number of users who leave registration information on the website or help improve sales on the website, but, The goal of increasing traffic to websites or events on Linkedin is still the core goal of this type. However, for new brands in the market that are not yet known by the majority of target users, it is still necessary to use advertising to increase brand awareness and support with advertising to increase website traffic if the goal is to increase website traffic. Project objectives related to revenue or online information registration.
Engagement Ads – Engagement
Linkedin ads with Engagement goals will be delivered by the system to users who are likely to interact with the content of your articles or events on Linkedin or who are likely to follow your Linkedin page. .
It can be assessed that this form of advertising will have a deeper level of interaction of potential users with the business than the brand awareness advertising objective, but will not interact as deeply as the landing page as the form of website traffic has. mentioned above.
The form of advertising that attracts users to interact will be an appropriate choice for marketing goals that are to increase interaction, increase brand recognition and be a form of support for order conversion or posting information. sign up online. Depending on the project goal and market situation, the advertiser will have a strategy to allocate the appropriate percentage of the budget and the corresponding time for the advertising campaigns.
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